Strategy over numbers : what executives should really focus on

Why time is the most valuable asset

Executives are responsible for their company’s direction, but too much time is lost to operational tasks such as accounting or payroll – necessary but not growth-driving.

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What truly belongs to leadership

1. Strategic direction

• Define vision, mission, and long-term goals.
• Identify new markets and opportunities.
• Develop sustainable business models.

2. Leadership and culture

• Build and motivate the team.
• Encourage accountability and innovation.
• Shape a positive company culture.

3. Customer and market relations

• ‍‍Maintain key partnerships.
• Build professional networks.
• Stay in touch with key clients.

4. Innovation and growth

• Develop new products or services.
• Drive digitalisation and process efficiency.
• Prepare for market change.

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Why number-crunching isn’t leadership work

Numbers matter – but leaders need not process them. Accounting, payroll, and tax tasks can be outsourced to specialists who prepare data for strategic decisions.

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Example : from accountant to strategist

A Zurich SME director once managed bookkeeping personally. After outsourcing, he gained 20 hours monthly, investing them in a product now generating 30 % of revenue.

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The key : delegate and outsource

• Delegate internally : assign tasks to capable staff.‍
• Outsource externally : let specialists handle accounting, payroll, or IT.‍
• Retain control : focus on reports and KPIs.

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Conclusion : numbers provide the base – strategy creates value

Successful leaders spend their time on vision and growth, not spreadsheets.

Recommendation :

Review your task list : anything not tied to growth, leadership, or innovation should be delegated or outsourced. Your time is your greatest asset – use it strategically.

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Would you like to outsource your accounting? Contact us!

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